Four Stars and Going Viral: Does Letterboxd Create Cult Classics or Simply Manufacture Them?
Letterboxd has become the most influential film discovery engine that most mainstream audiences have never heard of—a social platform where a single eloquent review can send an obscure 1970s thriller to the top of thousands of watchlists overnight. But as the platform's cultural footprint grows and algorithmic patterns begin to emerge within its supposedly organic community, it is worth asking whether the films ascending through viral momentum are achieving genuine cult status or simply occupyin